Our newest client, Midnight Health is a revolutionary health-tech startup shaping the future of patient healthcare through an innovative, complete ecosystem. After connecting with our founder Amanda Williams via Australia's Young Entrepreneur 2021 Ambassador Program, Nic came on board to boost brand awareness via authentic media coverage.
Nic has engaged in Public Relations previously but wanted to harness our team's expertise in representing founders to secure favourable press in Australia's leading business and finance publications.
Within the first month of engaging Yellowpanda, our first step was to complete a comprehensive strategy, starting from scratch to truly understand Midnight Health and the landscape.
Once a game plan was established, we ran a successful Series A campaign by working with our contacts at the Australian and the Courier Mail to secure early exclusives.
These articles then lead to nationwide coverage in target publications, including an insert feature of the founder Nic Blair on the front cover of the CourierMail.
Our work with Midnight Health, and it's brands, Youly, Stagger, Hub.Health and Vidality is ongoing.