Institute for Couples in Business
Founder of Yellowpanda PR Amanda Williams met husband and wife duo Edward and Rebecca Plant at a special Business League Breakfast networking event, and could see the potential the couple had to make headlines.
After numerous discussions, it was obvious Edward and Rebecca’s latest business venture – The Institute for Couples in Business – could be a real hit and Amanda got working on a comprehensive media management strategy that would see the couple on television screens across the country.
The official launch of The Institute for Couples in Business was married with Valentines Day to increase media and public interest.
The media strategy focussed around couples that share the boardroom and bedroom and highlighted they are finally being supported by an Australian-first institute that aims to keep the love alive between business and life partners.
The aim was to target national media and the vision became a reality when the new business was featured on Channel Seven’s morning show Sunrise on Valentines Day.
To add to the media stint, Amanda coincided the launch of The Institute for Couples in Business on February 14, with Rebecca and Edward giving away ‘date-night packs’ to encourage couples in business to put their relationship first and celebrate Valentine’s Day.
“Yellowpanda PR over promised and over delivered. The team said they could get us on Sunrise, and before we knew it, we were on television screens across the country,” says Rebecca.
“The professionalism, talent and drive of the Yellowpanda PR team is second to none and we are thankful for their education and guidance on our media journey.”
For more information about The Institute for Couples in Business, visit Institute for Couples in Business.
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