PR for Online Stores: Is it worth it?

PR for Online Stores: Is it worth it?

Measuring the ROI from PR is never an easy task because we work in the ‘awareness’ stage of the marketing funnel. Our role in the funnel is to build visibility, increase positive sentiment and earn social proof before the consumer even reaches the...
Five Reasons Your Business Needs PR

Five Reasons Your Business Needs PR

FROM getting clients in the media, to building online reputations and establishing individuals as thought leaders, public relations can help differentiate businesses and brands from the competition. While the role of a PR professional spans a range of disciplines,...