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PR for Online Stores: Is it worth it?

PR for Online Stores: Is it worth it?

Measuring the ROI from PR is never an easy task because we work in the 'awareness' stage of the marketing funnel. Our role in the funnel is to build visibility, increase positive sentiment and earn social proof before the consumer even reaches the consideration and...

Spring Cleaning Tips for Facebook Profiles 

Spring Cleaning Tips for Facebook Profiles 

Spring Cleaning Tips for Facebook Profiles  In a world where authenticity is rewarded, personal brands can no longer afford to be hiding from the public under sneaky aliases on Facebook. While it used to be common practice to separate professional profiles from...

REHASH: The Power of Personal Branding with Jessica Zweig

REHASH: The Power of Personal Branding with Jessica Zweig

"It all started on Instagram... it's where I started stalking Jessica Zweig and fell in absolute awe of this accomplished Lady Boss from the Midwest USA." Amanda Williams. We highly recommend you watch the Youtube chat between our founder Amanda Williams and Jessica...

We Sat Down With Sir Richard Branson

We Sat Down With Sir Richard Branson

By Amanda Williams and Brynley King We were definitely in the right place at the right time!  For us, the biggest highlight from the recent Traffic and Conversion Summit in San Diego, California, was sitting in a room with Sir Richard Branson. For full disclosure, it...

How to decide if you need PR

How to decide if you need PR

Do I need PR for my business? How exactly can it benefit me? These are some of the most commonly asked questions about PR. However, you should be asking questions such as ‘Do I want to gain traction and stand out from the crowd?’ If you said yes to the latter, then PR...

What is the average cost of PR for my business?

What is the average cost of PR for my business?

More brands are investing in public relations to stand out and connect with the right audience.    In fact, the annual Public Relations Institute of Australia (PRIA) announced in 2014 of a 14.6% increase in the monthly average retainer, from $10 873 to $12 461....

6 Easy Instagram IGTV ideas for your business

6 Easy Instagram IGTV ideas for your business

Are you wanting to use Instagram IGTV to market and grow your business? Do you want to stay ahead with the trends but have no idea what to post? Here are 6 easy Instagram Story ideas to stand out from the crowd! IGTV explained in a nutshell: IGTV is Instagram’s video...

Five Tips for Building a Reputation and Standing Out

Five Tips for Building a Reputation and Standing Out

Amanda Williams shares her tips for PR success at the Making Headlines Workshop. In the lead up to the 2013 Federal election, I was introduced to an icebreaker called the ‘assumption game’ at a political campaign training session at Parliament House. To this day I...

Five Reasons Your Business Needs PR

Five Reasons Your Business Needs PR

FROM getting clients in the media, to building online reputations and establishing individuals as thought leaders, public relations can help differentiate businesses and brands from the competition. While the role of a PR professional spans a range of disciplines,...

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