About Us

Why Choose Yellowpanda

Yellowpanda PR + Digital is not your cookie cutter agency.

We’re a passionate, strategic team who constantly evolve. Our mission is to create a wave of inspiring authorities in their fields to encourage the next generation of business leaders.

Our unique service stems from our founder Amanda William’s previous life managing the public images of politicians.

With access to the media and a deep understanding of data, insights and optimisation techniques, we are the only boutique agency offering traditional PR and digital maintenance.

Our team of experts includes digital marketers, former journalists, social media managers, designers, developers and analysts.

A key point of difference is we don’t make decisions or recommendations to our clients based on a stab in the dark.

We are living in an analytic revolution with valuable data and insights generated by the public every day so, as an innovative operation, we understand success requires an analytical mindset.

Our team specialise in building authentic public profiles for trailblazing entrepreneurs the P.A.N.D.A way. We make sure their real world achievements match their online footprint and our products are designed to help cut through the noise with very minimal effort on their part.

Our current clientele includes award winning business leaders and international authorities but we’ve also turned our hand to an array of other successful projects.

Want to see some behind the scenes actions and results for clients? Head over to our Instagram account @yellowpandapr and check out the story highlights!

Yellowpanda Lightbulb

Meet The Founder

Amanda Williams
Amanda Williams

Yellowpanda Ringleader

Amanda cut her teeth in PR as a political media advisor working between the Nation’s Capital and State Parliament looking after the reputations and public images of politicians. After six successful years, she branched out and launched her own PR and Marketing agency.

Read More

Fun Facts

Facts are an essential element of any good story. Here are some of ours.

3 X

According to HubSpot, Content marketing generates three times more leads than paid search advertising.


The number of media contacts listed on our database


Estimated combined media value from exposure generated by our team each month *trendkite

Our Latest Work.

These are the sort of results you can expect when working with Yellowpanda

Our Latest Work.

These are the sort of results you can expect when working with Yellowpanda

Our Happy Clients

Before engaging Yellowpanda PR, I had little faith in public relations for start-ups. Now, following the implementation of innovative communication strategies, our brand has garnered national attention and we see media management as a key driver in growing our business.

Rex Scrivener & Sam Walker


Amanda and her team implement like a Boss. I'm a former Journo, so I know how hard it can be to get a story published or aired. We were on Sunrise within two weeks of signing our agreement. They are relentless and their systems are the best I've ever worked with.

Edward & Rebecca Plant

Institute for Couples in Business

I’ve been working with Amanda at Yellowpanda for almost seven months and I’m now being interviewed by several journalists for publication in magazine, newspapers and online. I highly recommend giving Amanda the steering wheel to your brand to stand out.

Michael Dransfield

Founder, Burgundy Bespoke Jewellers

Amanda facilitated a PR workshop I organised and promoted and the feedback from each and every attendee was 10/10! It is great to hear positive feedback about your host because it makes my job as a business development event organiser easier and it reflects positively on my own business and reputation. Amanda was one of the most organised hosts I have ever dealt with, and was fully equipped with current, relevant and groundbreaking PR tips and tools! She is a true PR expert and I will be engaging Amanda for my 2019 workshops across Australia!

Danielle Byrnes

Founder, Level Up Republic

Amanda is incredibly engaging and radiant personality and certainly knows her stuff when it comes to getting your business or mission out into the media. She has awesome contacts that she has shared with myself to help my small business and has personally offered her help and support where needed. Best I've ever worked with.

Karen Van lonen

Health & Fitness Coach, Stoke Health & Fitness

We engaged the services of Amanda at Yellowpanda to devise a communications strategy for the launch of our women's workwear. We were very impressed with the depth of the strategy, it gave us a clear plan of attack and was packed full of angles and suggestions to get us in front of our target audience. Amanda always makes herself available and continues to offer us support. We’ve had a couple of articles appear online and we’re currently mapping out a feature on a major breakfast television show.

Karen Platt

Co-Founder, One P Design

We only work with a limited number of brands to ensure they get the attention they deserve.